Extended Diploma in Strategic Digital Marketing
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- Extended Diploma in Strategic Digital Marketing
Awarded by
Euclea Business School, France
Study mode
Hybrid
Credits
60 ECTS
Course Duration
11 Months
Extended Diploma in Strategic Digital Marketing
In an era dominated by digital transformation, this programme equips learners with the advanced skills needed to design, execute, and measure impactful digital marketing campaigns. The curriculum moves beyond foundational concepts to focus on the strategic integration of various digital channels to achieve business objectives, build brand equity, and drive revenue growth.
Key Learning Outcomes
Graduates will be able to develop a comprehensive digital marketing strategy, optimize online presence through SEO and SEM, manage multi-channel social media campaigns, create compelling content, and analyze data to measure ROI.
- Career Pathways :This qualification opens doors to roles such as Digital Marketing Strategist, SEO/SEM Specialist, Social Media Manager, Content Marketing Manager, and E-commerce Manager.
Extended Diploma in Strategic Digital Marketing
Overview : In an era dominated by digital transformation, this programme equips learners with the advanced skills needed to design, execute, and measure impactful digital marketing campaigns. The curriculum moves beyond foundational concepts to focus on the strategic integration of various digital channels to achieve business objectives, build brand equity, and drive revenue growth.
Key Learning Outcomes : Graduates will be able to develop a comprehensive digital marketing strategy, optimize online presence through SEO and SEM, manage multi-channel social media campaigns, create compelling content, and analyze data to measure ROI.
Area of Learning :
The curriculum provides a comprehensive focus on modern marketing principles and strategies. Learners develop expertise in digital marketing and data protection, ensuring they can promote products and services effectively while maintaining compliance and ethical standards. They gain practical skills in marketing research and strategies, as well as communication strategies, enabling them to analyse markets and engage audiences successfully. The programme also covers global and go-to-market strategies, helping learners understand international business dynamics, and marketing strategy for social enterprises, equipping them with the tools to create impactful marketing plans in socially responsible contexts.
Career Pathways : This qualification opens doors to roles such as Digital Marketing Strategist, SEO/SEM Specialist, Social Media Manager, Content Marketing Manager, and E-commerce Manager.
- Entry Requirements : A-level or High School Certificate.
Modules
Digital Marketing Strategy
Focuses on creating integrated digital strategies that align with overarching business goals.
Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
Covers advanced techniques for improving organic search rankings and managing paid search campaigns.
Social Media and Content Marketing
Explores the strategic use of social media platforms and the creation of engaging content to build communities and drive engagement.
Data Analytics and Marketing Metrics
Teaches how to use analytics tools to track campaign performance, interpret data, and make data-driven decisions.
E-commerce Management
Covers the principles of managing online stores, from user experience and conversion rate optimization to online payment and logistics.
Digital Transformation and Innovation
Examines how emerging digital technologies are reshaping the marketing landscape and creating new opportunities for businesses.
