Extended Diploma in Sports Business and Organizational Leadership

Awarded by

Euclea Business School, France

Study mode

Hybrid

Credits

60 ECTS

Course Duration

11 Months

Extended Diploma in Sports Business and Organizational Leadership

Overview : This programme provides a comprehensive education in the business and management aspects of the global sports industry. It is designed for individuals passionate about sports who wish to pursue leadership roles in sports organizations, from professional teams and leagues to marketing agencies and event management companies.
Key Learning Outcomes : Learners will gain expertise in sports marketing and sponsorship, facility and event management, sports law and ethics, and the financial management of sports organizations.

Key Learning Outcomes

Learners will gain expertise in sports marketing and sponsorship, facility and event management, sports law and ethics, and the financial management of sports organizations.

Extended Diploma in Sports Business and Organizational Leadership

Overview : This programme provides a comprehensive education in the business and management aspects of the global sports industry. It is designed for individuals passionate about sports who wish to pursue leadership roles in sports organizations, from professional teams and leagues to marketing agencies and event management companies.
Key Learning Outcomes : Learners will gain expertise in sports marketing and sponsorship, facility and event management, sports law and ethics, and the financial management of sports organizations.
Area of Learning : The curriculum provides a comprehensive foundation in sports management, combining strategic, operational, and financial skills. Learners develop expertise in risk management and strategic planning for sports businesses, enabling them to make informed decisions and guide organisations effectively. Sports operations management and sports marketing are covered, providing practical knowledge in running sports organisations and promoting events or services. The programme also explores the international sports business environment, financial strategies, and the legal context of sports management, equipping learners with the knowledge and skills needed to operate successfully in a global and regulated industry.
Career Pathways : Graduates can pursue careers as a Sports Marketing Manager, Athletic Director, Sports Agent, Event Coordinator, or Facility Manager.

Modules

The Global Sports Business Ecosystem
Provides an overview of the structure, stakeholders, and economic drivers of the international sports industry.
Covers strategies for building sports brands, securing sponsorships, and engaging with fans.
Focuses on the operational aspects of managing sports venues and executing large-scale sporting events.
Examines the principles of effective leadership and ethical governance within sports organizations.
Addresses the key legal issues in sport, including contracts, liability, and intellectual property.
Explores the unique financial challenges of sports organizations, including budgeting, revenue generation, and player valuation.